Video: Retailers mine business intelligence from RFID

Retailers are using RAIN RFID for a lot more than inventory accuracy these days. As RFID technology has matured, data analytics is becoming big business. RAIN RFID solutions provider Impinj recently demonstrated an integration between the Impinj platform and Tableau software that can deliver valuable business intelligence from a RAIN RFID deployment.

Modern retail stores use RFID not only to help deliver a great customer experience, but also to utilize data for analytics just as you would capture from a web based retail outlet. The interactive shopping experience demonstration shows the value of the data captured by RFID tags. Watch the video below to learn about a hypothetical smart fitting room and the powerful information that can be gathered with RAIN RFID.